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Butts-In-Seats falls into my advertising and marketing toolbox. I know I’m not alone on this, however there are essentially zero examples of promoting/promoting plans on the market for theatre, particularly smaller theatre. What you sort discover in books are too general for a corporation producing in a particular city, and sometimes old-fashioned. I know; I’ve searched. And other corporations do not share— it is like taboo, a jealously guarded secret. We will publish Youtube video of our shows, discuss our process, throw out a couple of advertising and marketing tips, but the bulk of our marketing plan is secret. It’s a contest. There are limited resources.
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